Folha de S.Paulo
It is the centerpiece for Grupo Folha, a conglomerate that also controls UOL, Datafolha, Publifolha, Três Estrelas, Plural, and, in a joint-venture with the Globo group, the business daily Valor. Paulo and O Globo.
- founders
- Olival Costa and Pedro Cunha
- field
- Newspaper publishing
- nationality
- Brazilian
Lore & Background
It was an evening newspaper that privileged shorter, clearer articles, focusing more on news than on opinion, and positioned itself closer to the daily life of São Paulo city dwellers, particularly the working classes.
Reader's Guide
Folha de S.Paulo has gone through several phases and targeted different audiences, including urban middle classes, rural landowners, and civil society, but political independence has always been one of its editorial cornerstones. Under owner Octaviano Alves de Lima in the 1930s, the newspaper defended rural landowners and opposed Getúlio Vargas, taking a leading role in voicing opposition to Vargas' dictatorship after its main rival O Estado de S. Paulo was muzzled. Folha's significance lies in its sustained circulation leadership, its role as a newspaper of record, and its news website with the largest number of visitors among daily newspapers in Brazil.
Frequently Asked Questions
How does Folha de S.Paulo's story end?
There is no ending because Folha de S.Paulo is still in active daily publication today. Its ongoing story continues as a major force in Brazilian journalism, with its editorial and business operations still evolving under Grupo Folha.
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